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Business and Technology track

Standard Life Investments¬ Driving Investment Insight That Benefits Clients: How to Use Business Intelligence to Manage ¬£140 Billion in Funds

Tuesday, 22 May
15:00 - 15:55
Speaker: Niall Howard, Head of Finance

Standard Life Investments, the investment arm of Standard Life plc, launched in 1998 with £78 billion of funds under management and is dedicated to delivering excellent investment results to its clients. In two years, the company has almost doubled the amount of funds it manages - now totaling £140 billion. This presentation will highlight the approach of using business intelligence for investment insight and the value of implementing an environment to link scorecards, planning, budgeting and costs.
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Sun Microsystems¬ MiFID: Using Regulatory Change to Create a Competitive Advantage

Tuesday, 22 May
16:00 - 16:55
Speaker: Philip Filleul, Global Business Development Manager

The Markets in Financial Instruments Directive (MiFID) is likely to be the biggest regulatory change to hit capital markets in memory. It brings substantial competitive opportunity to firms with foresight as well as substantial risks both in deployment and positioning with clients. This talk will provide an overview of what MiFID is, explain what is likely to differentiate winners and losers, and give insight into some of the most controversial areas, namely best execution and transaction reporting. The presentation will include a brief discussion of the Open MiFID Alliance, which is a partnership of technology companies (including SAS) that strives to reduce the risk and time to deployment for MiFID projects by prebuilding much of the integration between different providers.
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Medical Benefits Fund Australia - “Navigating Your Enterprise with Business Intelligence“ The Role of a Business Intelligence Competency Center

Wednesday, 23 May
9:30 - 10:25
Speaker: Paul Ormonde James, Group Business Intelligence Executive

Medical Benefits Fund, Australia's largest privately owned insurance company, turned to SAS to create an anti-fraud strategy that would help it realize a 200 percent ROI. Building upon its use of SAS for fraud detection, Medical Benefits Fund embraced the concept of a Business Intelligence Competency Center. The organization's executive management recognized that enterprise business intelligence is more than technology; it's culture across the organization that supports the utilization of business intelligence. This presentation explores the benefits of a BICC and the competitive advantage it provides.
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HP & SAS¬ IT no longer Supports the Business, it Powers the Business

Wednesday, 23 May
13:30 - 14:25
 

Speakers:¬ 

Sam Cappleman, Director, Business Development, HP
Keith Collins, Senior Vice President and Chief Technology Officer, SAS

 

This joint HP and SAS presentation will explain how the partnership between HP and SAS can produce better solutions for better business decisions. Along with an overview of HP's latest technology, we will highlight several customer case histories, showing how SAS and HP can help deliver real value, reduce risk and accelerate growth.

 

Banking track

Royal Bank of Scotland¬ Enterprise Risk Intelligence: Innovation through Analytics

Tuesday, 22 May
15:00 - 15:55
Speaker: Sean Rowles, Director of Credit Risk

Sean Rowles is Director of Retail Credit Risk for the UK arm of Royal Bank of Scotland, the largest UK consumer and small business operation. During this presentation you will hear how to overcome complex legacy platforms and business structures to drive sustainable and profitable customer relationship growth. The implementation of a comprehensive analytic framework combined with the deployment of emerging SAS technology enables RBS to bridge the last mile from analyst to sales force, thus bringing advanced intelligence to life on the front line.
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Bank of Israel¬ Accurate Options Prices in Real Time

Tuesday, 22 May
16:00 - 16:55
Speaker: Yoel Hecht, Researcher

Financial transactions in global markets are estimated to be tens of trillion dollars. It is clear that key players would be interested in technology that provides timely and accurate estimation of market expectations and risks.

Financial derivatives, especially options, carry substantial inherent data about the public expectations and risks. The Bank of Israel has developed a system for processing this data into valuable knowledge that can aid decision making. Examples of knowledge that can be garnered include accurate options prices for traders, improved analyst and forecast reports, insights for fair value accounting and market-risk management (such as VaR).

The Bank of Israel's system collects real-time data on thousands of stock option transactions in markets using SAS. It uses SAS to implement economic models that integrate the collected transaction data into one systematic analysis and decision-making tool. The system was validated by the current tool for monetary policy econometric model at the Bank of Israel. During the presentation, you'll see how the system serves as a systematic analysis and decision-making solution for a wide range of financial customers.
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Citibank Singapore¬ The Journey through Information Exploitation for Customer Interaction

Wednesday, 23 May
9:30 - 10:25
Speaker: Eric Sandosham, Director of Decision Management

Citibank Singapore will explain why the traditional view of marketing misses the point on customer dialogue and will describe how it uses analytics to identify opportunities for better customer interaction. The company integrates data into an analytics-based data warehouse environment and transforms it into information that can be monitored and used to create and optimize marketing campaigns and offers. You'll hear about the evolution of Citibank's strategic approach that includes portfolio reporting, dashboards, campaign management, scorecards and campaign optimization. In addition, the company will share examples of how it uses customer segmentation and scorecards and describe how a CRM strategy can empower personal bankers with information that has traditionally been available only to business analysts.¬ 
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UBS¬ From Database Marketing to Competitive Advantage ‚Ä“ Client Analytics to Mature Your Organization

Wednesday, 23 May
10:30 - 11:25
Speaker: Dr. Daniel R√ľegge, Executive Director

UBS creates added value for its clients by drawing on the combined resources and expertise of all of its businesses, putting advice at the heart of strong and profitable client relationships. The company expends a lot of time and effort to understand the needs and goals of clients as individuals, providing the best possible choice of solutions. Analytical CRM plays an important role in the bank's ability to offer customers segment-specific, product-neutral and sustainable solutions. By taking a bold approach with technology, UBS has usable information and insights on clients that enable the organization to optimize services and offerings.
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Unicredit Global Information Services and Unicredit Group¬ A Credit Scoring System for Basel II Compliance

Wednesday, 23 May
13:30 - 14:25
Speakers: Umberto Fossati, Head of Credit Department; and Lucia Ghezzi Risk Technologies, Data Base Management and Data Quality

New Basel II compliance requirements are driving organizations to adopt more comprehensive risk management systems in order to survive and succeed. Although market volatility, corporate irregularities and troubled capital markets have continued to shake the financial industry, UniCredit Group has proved successful in developing a new approach for measuring and managing risk. Join UniCredit Group to find out how it sets up a common infrastructure between its model development environment, which has multiple risk users from multiple companies, and its production environment, which houses rating procedures on customers from all Italian branches. Learn more about its best practices for defining and implementing model development guidelines across the enterprise.


 


FIDUCIA IT AG¬ Performance Management: An IT Service Provider's Success Story

Wednesday, 23 May
10:30 - 11:25
 

Speakers:¬ 

Lothar H√ľbner, Head of Business Organization, FIDUCIA IT AG
Dr. Andrea Marlière, NetCo Consulting GmbH

 

With some 3,450 employees, FIDUCIA is one of the largest full-service IT providers in Germany. FIDUCIA Group's clients also include public administrations and industrial enterprises, as well as insurance companies. The IT provider developed a strategic companywide reporting system that enables detailed mapping and classification of processes and company objectives. The system is built upon SAS and links strategic indicators with the capacities and costs of the production process to enable forward-looking control of the company.


Communications, Media and Services track

KLM¬ The Benefits of a Business Intelligence Competency Center: Articulating the Value for Your Organization

Tuesday, 22 May
15:00 - 15:55
Speaker: Frank van den Berg, Manager of BICC

Effective use of information is key to increasing revenues, improving service and cutting costs ‚Ä“ and one of the ways that international airline KLM has chosen to do this is by establishing an integrated Business Intelligence Competency Center (BICC) within its information services department. KLM's competency center provides more effective use of resources and SAS skills, standardization based on best practices, continuity of expertise and increased staff motivation. During this presentation, you'll hear how KLM generates sustainable benefits with a BICC and the organization's plans.
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TDC¬ Improving Supply Chain Effectiveness through Performance Management and Advanced Business Analytics

Tuesday, 22 May
16:00 - 16:55
Speaker: Dan Kronholm, SCI Manager

With more than 15 million customers, TDC is the leading provider of communications solutions in Denmark, the second-largest telecommunications provider on the Swiss market and is represented by significant presence in the pan-Nordic market and in selected markets in Central Europe.

Based on the strategic goals of TDC's purchasing department to cut costs, to improve cash flow and to streamline the supply chain, the organization focused on how goal-oriented management is used to prioritize focus areas and ensure that initiatives are carried out. The presentation will illustrate the importance of business analytics and how they support the company's strategy.
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NTT DoCoMo¬ Improve Customer Service and Grow Revenue with a Business Intelligence Competency Center

Wednesday, 23 May
9:30 - 10:25
Speaker: Shunichi Haijima, Assistant Manager of Information Department

In Japan, the competition between mobile carriers is fierce. In order to grow, carriers must develop new ways to prevent churn while increasing customer service usage among its most profitable subscribers. NTT DoCoMo, Japan's largest mobile carrier with about 55 percent market share, relies on SAS' data integration and data mining technologies to accumulate and integrate massive amounts of data to predict customer behavior. Learn more about how NTT DoCoMo established a Business Intelligence Competency Center and promoted knowledge from its information analysis platform to decrease its churn rate to 0.77 percent ‚Ä“ equivalent to an $80 million increase in revenue. During the presentation, you will learn how the NTT DoCoMo BICC helps effectively promote organizational initiatives that are in support of its overall business strategy. Hear key insights on how the company's information analysis platform allows it to conduct accurate and prompt marketing activities.¬ 
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Wolters Kluwer¬ Optimizing the Customer Experience: Gain an Edge over the Competition

Wednesday, 23 May
10:30 - 11:25
Speaker: Mike Turner, Head of CRM Strategy

Wolters Kluwer is an international provider of business information services to professionals in health, financial services, tax, accounting, legal, regulation and education and provides solutions that encompass a wide array of traditional and new media formats. To succeed in a highly competitive market, Wolters Kluwer recognized the importance of developing a customer intimacy model - transitioning the organization from a product to a customer focus. During this presentation, you'll hear how developing a customer management framework enabled the whole organization to undergo a significant cultural shift for a competitive edge.
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Hjemmet Mortensen¬ Targeted Interactions with 700,000 Customers ‚Ä“ The Key to Successful One-to-One Communication

Wednesday, 23 May
13:30 - 14:25
Speaker: Nils Jacob F√łrli, Subscription Director

As one of the leading media companies in Norway, Hjemmet Mortensen wanted to develop more profitable relationships with its customers, ultimately increasing its bottom line. The organization determined that focusing subscription marketing would enable it to gain more from its existing customer base and would be a cost-effective approach. Learn how the media company improved its profits by better understanding its customers.


Insurance track

Eurovida¬ Optimizing Resources for Enhanced Customer and Stockholder Value

Tuesday, 22 May
15:00 - 15:55
Speaker: Francisco Valério, CEO

One of the top insurers in Portugal, Eurovida is committed to providing excellent services to its clients and stockholders. The organization developed a solution using activity-based management that helps to ensure that all resources are used optimally.
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Techniker Krankenkasse¬ Corruption and Fraud in the Healthcare Sector

Tuesday, 22 May
16:00 - 16:55
Speaker: Georgia Skorczyk, Head of HR and Legal Department

The German Compulsory Health Insurance system spends ‚ā¨144 billion annually, but also suffers billions in losses due to corruption and fraud. The core problem of the system is its lack of transparency, which provides fraudsters with an opportunity to abuse the system. The Techniker Krankenkasse (TK) has developed a variety of measures to combat these problems. TK has implemented SAS technology alongside rigid monitoring processes to track down fraudulent invoicing. The data analysis is based on knowledge and experience gleaned from previously discovered fraud cases in the form of service provider based figures. In practice, this system has proved to be effective, as shown by the number of fraud cases uncovered.¬ 
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Samsung Life Insurance¬ Predict Fraud Before Claims Are Paid: Accurate and Timely Information Delivers Results

Wednesday, 23 May
9:30 - 10:25
Speaker: In-Jee Jung, Director

Samsung Life Insurance is Korea's oldest life insurance company with more than 47 years of proud history. Representing this pillar in the insurance industry, In-Jee Jung will discuss today's trends in a highly competitive marketplace and the challenges that lie ahead. In addition, find out how the organization created an insurance fraud detection system that delivers accurate and timely information to predict abuse before claims are paid.
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ISM Insurance Services¬ Insurance and Takaful Performance Benchmarking: How to Apply Business Intelligence, Analytics and Risk Scoring for Industry-Wide Innovation

Wednesday, 23 May
10:30 - 11:25
Speaker: Carl Rajendram, CEO

ISM, a non-profit organization, has been charged with advancing the Malaysian insurance industry to a higher state of competitiveness, efficiency and stability. Currently, its three main database systems house more than 100 million data records, which are vital in supporting the business decisions of its members. One way ISM has improved its operational efficiency to help its members gain competitive advantage is by reducing its data management and reporting process down to a single platform. Find out more about ISM's model for efficiently providing actuarial, statistical, information technology, anti-fraud, and research and development services to the market quickly. You'll also learn about the best practices and data mining techniques ISM is using to establish a world-class fraud management and detection system.
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Pen-Sam¬ The Evolution of Performance Management ‚Ä“ Why You Can't Afford to Wait

Wednesday, 23 May
13:30 - 14:25
Speaker: Klaus Kvorning Hansen, Director of Development and Service

During this presentation, Klaus Kvorning Hansen will share insights about how Pen-Sam made the move from a semi-public company to a company ready to enter a competitive market. He will describe the decisions made and the actions taken as well as the difficulties associated with the transformation of the corporate culture and the priorities of top management. Hansen will focus on how business intelligence and corporate performance management became a crucial element of the execution of the new strategy of Pen-Sam. In addition, you'll hear why the CPM methods and tools are a necessary part, but not in any way the sole constituent, of leadership at Pen-Sam.


Manufacturing track

Baosteel¬ Enterprise Purchasing Management: How to Transform Data into Insight with Business Intelligence and Analytics

Tuesday, 22 May
15:00 - 15:55
Speaker: Jin Zhu, Head of Purchasing Department

Purchasing management is important to every organization, though it may vary from enterprise to enterprise. The commonality is that each enterprise is concerned with the purchasing orders fulfillment, cost, repertory management, etc. Shanghai Baosteel has recently developed a successful enterprise purchasing management system, resulting in the accumulation of massive purchasing management data. Recognizing that this data presented an opportunity, the company took advantage of it by creating a purchasing analytical system that provides flexibility in the way information is presented, such as reports, queries and analyses. This presentation will introduce the system architecture and capabilities. Find out about the important role the purchasing system plays in daily management at Shanghai Baosteel.
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ZA Pulawy¬ The Best in Gaining Ground: How Poland's Leading Fertilizer Exporter Uses Business Intelligence to Gain a Competitive Edge

Tuesday, 22 May
16:00 - 16:55
Speaker: Lech Bernard Schimmelpfennig, Board Member

ZA Pulawy is the leading chemical plant in Poland specializing in melamine (20 percent of European demand) and nitrogen fertilizer production. The company's strategy centers on highly profitable organic chemicals and on extending the technological chains of its major products. Because the company wants to optimize its production costs and maximize its production processes, one of its most important strategic initiatives is to better understand costs at each stage of production. The implementation of SAS has provided the plant with several business benefits. First, the company now has a much broader and deeper basis of information it can use to understand the entire production process. In addition, it has better tools to optimize production processes and product structures as well as the ability to more effectively evaluate the performance of different organizational units. Finally, the company has better control of direct costs and has quicker access to strategic information, which provides leaders with more time to react to changing market conditions.¬ 
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POSCO¬ Applying Data Mining and Forecasting to Improve Productivity, Quality and Profitability

Wednesday, 23 May
9:30 - 10:25
Speaker: Nam-Ho Shin, Senior Researcher of Technical Research Laboratories

POSCO of South Korea is the world's largest steel producing company. As an industry leader, POSCO expects to exceed 30 million tons in annual production and reach its goal of US$20 billion by 2007. Learn how POSCO created a corporate culture that embraces analysis at all levels by enabling users to synthesize massive amounts of data and turn it into business intelligence for enhanced decision making. In addition, POSCO has decreased the analysis cycle time and increased the quality of analytic results using predictive modeling and simulation.
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Volvo Truck Corporation¬ Applying Analytics to Predict and Prevent Critical Warranty Issues

Wednesday, 23 May
10:30 - 11:25
Speaker: Micke Rydbeck, Projects Management Warranty Systems

Volvo Truck Corp. is the second largest heavy-duty truck brand in the world. Safety, quality and environment are the very foundations of Volvo, underscoring the company's reputation for creating reliable transport solutions. Volvo Trucks maintains its high standard of quality by using SAS to proactively identify issues before they become major problems, which also enables it to reduce warranty costs. This presentation will describe how Volvo Trucks moved away from several IT systems and manual routines to a fully automated solution.¬ 
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SR Technics¬ Engine Condition Monitoring

Wednesday, 23 May
13:30 - 14:25
Speakers: Roland Arntz, Manager, Powerplant Engineering

SR Technics, one of the world's leading providers of technical solutions to airlines, helps ensure its customers' airlines have airworthy aircraft ready and available to fly to any destination at any time. In 2006 it won the prestigious Frost & Sullivan Product Differentiation Innovation Award for the development of FALCON engine monitoring software, which has the ability to monitor the performance of whole engine fleets and display their trend data as it is recorded.

Join SR Technics to hear about the optimization of engine condition monitoring, as well as examples of the FALCON application utilized through SAS. Learn how SR Technics uses SAS Data Integration Server and SAS Enterprise BI Server to serve as a trusted maintenance partner to leading global airline companies.


Public Sector track

CSI-Piemonte¬ Better Productivity in Municipal Government: A Purchasing System Dashboard

Tuesday, 22 May
15:00 -15:55
Speaker: Andrea Muraca, Business Intelligence Manager

Comune di Torino (Turin Municipality) worked with CSI-Piemonte and SAS to improve its purchasing system and increase overall productivity. This northern Italy municipality needed a way to streamline and optimize purchases that were being made by its divisions as well as the Treasurer's office. By implementing a platform that gives one view of the purchases via a dashboard, Comune di Torino is able to turn data into useful information that aids in decision making as well as planning.
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Philippines Bureau of Internal Revenue¬ Performance Management with Balanced Scorecard: The Link Between Current Activities and Long-Term Success

Tuesday, 22 May
16:00 - 16:55
Speaker: Lilia Guillermo, CIO

The mission of the Bureau of Internal Revenue is to raise revenue for the government through the efficient collection of taxes, provide quality service to taxpayers and to ensure impartial and uniform enforcement of tax laws. As recently as 1998, however, tax collection was in a freefall, resulting in lower governmental revenues and higher budget deficits. To address these problem areas, BIR centralized and consolidated crucial tax data and generated discrepancy analysis reports. These efforts bolstered enforcement and audit procedures, increased tax collections and reduced graft, corruption and the deficit. Overall, BIR recognized a 400 percent ROI.
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Regione Umbria, Italy¬ Executive Health System: Performance Management for the Planning of Human Resources and Health Expenses Policies

Wednesday, 23 May
9:30 - 10:25
Speaker: Paolo Di Loreto, General Manager, Health Department

Regione Umbria is a public agency that, among other things, takes care of Umbria's economic development by means of financial support and strategies for local development. Located in central Italy, Umbria has approximately 800,000 inhabitants, a considerable 11,000 of whom work in the public health sector. As a result, personnel costs clearly represent the most relevant item in current public-sector expenditures for the region. Recent trends show that personnel costs have increased by 10 percent while public investments have increased by only 4.6 percent. Learn how Regione Umbria got a handle on labor costs, applies strategic data control and provides efficient personnel management.
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UK National Health Service¬ Cracking Down on Fraud: Recover Funds and Prevent Improper Payments

Wednesday, 23 May
10:30 - 11:25
Speaker: Tony Church, Director of Information Systems

The National Health Service is tackling security and internal and external fraud through the use of advanced predictive data analysis techniques. The organization wanted to see where fraud is mostly likely to occur and uncover instances that have occurred so it could be investigated. By establishing an enterprise intelligence platform for fraud detection and prevention, the National Health Service can see all areas of the organization ranging from patient and employee fraud to provider and supplier misuse/abuse. Not only is the organization able to recover monies that would have been lost to fraud, but the National Health Service uses those funds to help pay for patient care ‚Ä“ a win-win situation for citizens.
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BPS, South Africa¬ Activity-Based Management: Delivering Efficient and Effective Services to Citizens

Wednesday, 23 May
13:30 - 14:25
Speaker: Nick Grenfell, Managing Director

As part of the quest to improve service delivery to citizens, public sector organizations are applying activity-based management and costing techniques to support their efforts. BPS recognizes that integrating costs, program performance criteria and budgeting information provides a clear picture of the organization. Ultimately, activity-based management is addressing issues of efficiency and effectiveness. During the presentation, BPS will discuss how its organization is answering the following questions, and more:

  • What are the true costs of service delivery?
  • How is optimal resource allocation achieved?
  • Which activities add value to service delivery?
  • How can budgets be connected to strategy?


Retail track

Luxottica¬ Gaining Real Intelligence at Every Step of the Merchandising Life Cycle to Maximize Profitability

Tuesday, 22 May
15:00 - 15:55
Speaker: Tim Combs, Vice President of Merchandise Planning

Luxottica Group is the world's leading designer, manufacturer and distributor of prescription eyeglass frames and sunglasses in the premium and luxury segments. Luxottica enjoys the largest and most efficient network in the industry, with approximately 5,500 sun and optical stores worldwide. The company has well-known global brands such as LensCrafters, Pearle Vision and Sunglass Hut, and OPSM in Asia Pacific.

In this session, Tim Combs will outline how Luxottica's focused business strategy and disciplined approach coupled with SAS' advanced capabilities for merchandise planning have helped provide a growth platform for the company's rapid expansion across the US and world. Learn how Luxottica's advanced planning allows the company to better manage assortments and inventory, leading to increased sales, revenue and productivity. The organization is faced with managing a complex planning environment, including a large number of stores, multiple hierarchies and alternate sourcing along with varying product lead times.
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SAS¬ Intelligent Process Automation: A 21st Century Business Value Requirement

Tuesday, 22 May
16:00 - 16:55
Speaker: Alexi L. Sarnevitz, Senior Director of Retail Strategy, Global Retail Practice

Today's financial markets recognize that retailers must take advantage of the latest technologies to succeed in a hypercompetitive global economy. Historically, this meant an emphasis on transactional systems focused on supply chain visibility. While important, supply chain efficiency alone is no longer enough to win in the 21st century. Retailers must drive top-line results via Intelligent Process Automation (IPA). IPA is the integration of business analytics and optimization routines with business process workflow to increase business application decision-making capabilities and enable stakeholders to make faster, more informed decisions. Retailers have achieved success with IPA in areas such as retail price optimization, tailored local market assortments and customer loyalty campaign automation. IPA is best achieved with highly scalable business applications that are infused with sophisticated analytics such as forecasting, data mining and optimization to drive useful, fact-based recommendations into core business processes at a detailed level via intuitive user interfaces and workflows that use common analytics. This facilitates the alignment of all retail processes around a single consumer-centric view of expected demand to allow optimized assortment, price, promotion and direct marketing decisions at the store and even at the individual consumer level.
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Office Depot, Inc.¬ Focus on the Customer: Developing a Common Platform for Global Marketing Initiatives

Wednesday, 23 May
9:30 - 10:25
Speaker: F. van Duivenboden, Vice President of IT

As one of the world's largest sellers of office products, Office Depot Inc. is an industry leader in every distribution channel, including stores, direct mail, contract delivery, the Internet and business-to-business electronic commerce. The organization has embarked on a global initiative to align business process and marketing efforts by setting a standard platform for the enterprise. The platform incorporates marketing information from various sources, such as ERP data to campaign planning, and provides one view for decision making to everyone across the organization. This presentation will reveal the critical role that SAS Customer Intelligence solutions play in Office Depot's marketing.
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Waitrose¬ Eliminating the Guesswork with Demand Forecasting: Best Practices for Replenishment Strategies

Wednesday, 23 May
10:30 - 11:25
Speaker: Mathew Hallett, Forecasting Systems Manager (former)

At Waitrose, the focus is on meeting the customer's needs. To better understand those demands, the grocer developed a forecasting system that predicts store and warehouse replenishment, ultimately eliminating the guesswork in ordering supplies. Waitrose will share best practices and experiences with demand forecasting.
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Loyalty Management Group Ltd.¬ Customer Insight and Loyalty Campaigns: Maximizing Experiences While Managing Profitability

Wednesday, 23 May
13:00 - 14:25
Speaker: Koos Berkhout, Client Insights Director

Loyalty Management Group is focused on the development and management of customer reward programs and providing analysis services to global companies. In 2002, LMG launched the Nectar program, which has rapidly become the largest customer reward program in the UK, enabling customers to earn points from everyday purchases that can be redeemed at a wide range of high street stores. There are around 6,000 retail outlets where the card can be used to earn points, and approximately 50 percent of all UK households participate in the program. Nectar has given back more than ¬£800 million worth of rewards to collectors, and this presentation will demonstrate how it maximizes the return on customer communications.¬ 
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