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SAS® Forum 2007    “ An Executive Conference  “

22 and  23 May 2007 Stockholm




Paul Ormonde-James at World Bank

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SAS Forum 2007 “ An Executive Conference was held at Stockholmsm√§ssan (Stockholm International Fairs), Stockholm, Sweden. This prestigious European venue has been chosen to ensure maximum convenience and comfort for conference attendees.

What if you could increase revenue using your data to make confident, fact-based decisions?

What if you could deliver more campaigns “ with the same staff “ to retain your most valuable members?*

You can with SAS® business analytics software and services. SAS has delivered proven¬ solutions¬ that drive innovation and improve performance since 1976. With consistent  revenue growth¬ and an unwavering dedication to helping customers make better, fact-based decisions, privately held SAS continues to provide organizations with THE POWER TO KNOW®.

SAS has an impact on everyone, every day. From the roads you travel and mortgage loans you purchase, to the brand of cereal you eat and cell phone plan you select, SAS plays a role in your  daily life.

SAS has helped organizations across all industries realize the full potential of their greatest asset: data. Simply put, SAS allows you to transform data about customers, performance, financials and more into information and predictive insight that lays the groundwork for solid and coherent decisions. That’s why SAS is used at more than 45,000 sites in over 100 countries, including 92 of the top 100 companies on the 2009 FORTUNE Global 500® list.

Abstract – Navigating Your Enterprise – The Competency Centre Challenge


There is much discussion on the right way to implement the BI solution in an organisation to add value to business. One method gaining greater visibility is the establishment of the Business Intelligence Competency Centre (BICC). MBF Australia has been working to deliver superior information to key decision makers throughout the company as a key source of competitive advantage. With the establishment of the Competency Centre, and the installation of the SAS end-to-end platforms (BI & DI), they are achieving this goal. This presentation covers what were the challenges and how they built this Competency Centre. It shows the framework used and the value it gives to the business. The presentation addresses key advice to those embarking on this journey or still trying to gain support for the concept. It is the ultimate “How to” guide.


By Paul Ormonde-James

Presentation by Paul Ormonde-James   CLICK HERE


Link to SAS site

Leading Expert
Blue Ocean Strategy

Gabor George Burt is a leading expert on Blue Ocean Strategy and Value Innovation, the highly acclaimed, new approach to creative strategy formation and implementation, and the subject of the international best-selling business book¬ Blue Ocean Strategy.

In addition to a bachelor's degree in psychology from Amherst College and an MBA from INSEAD in France, Burt has broad business development and strategy-formation expertise in working with a wide range of companies throughout the US, the EU and Eastern Europe.

An engaging and dynamic presenter, Burt is a frequent lecturer and adviser to numerous companies on innovation and strategies that lead to uncontested market space. In his engagements, Burt draws on his close association with the two strategic gurus who founded Value Innovation and authored¬ Blue Ocean Strategy, Professors W. Chan Kim and Ren√©e Mauborgne, as well as on his wealth of practical and diverse business experience.


Jim Davis
Senior Vice President and Chief Marketing Officer

Jim Davis is responsible for providing strategic direction for SAS¬®¬ products, solutions and services and presenting the SAS brand worldwide. Additionally, he oversees a number of operational units, including Publications, Education, SAS OnDemand hosting, and Alliances and Channels.

Davis helped lead the transformation of SAS from a tools vendor to the software solutions provider it is today. He has done so by building industry-specific expertise into SAS' product management and product marketing teams, which research the marketplace and partner with R&D to hone customized solutions for each industry. He has overseen a dramatic increase in SAS' profile.

Also known for his industry leadership, Davis has helped develop the Information Evolution Model, a means for companies to assess how effectively they use information to build their business. He also co-authored the newly published bookInformation Revolution: Using the Information Evolution Model to Grow Your Business, which outlines how companies manage and use information as an asset.

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Steve Forbes
President and CEO of Forbes
Editor-in-Chief of¬ Forbes¬ magazine

Known for his intelligent insights on the economy, Steve Forbes is a highly respected editor, political advocate and businessman. The company publishes¬ Forbes,¬ Forbes Asia¬ and eight local-language editions, which together reach a worldwide audience of more than 5 million readers. Launched in 1996, is now a leading destination Web site for senior business decision makers and investors.

During the 1980s and 1990s, US Presidents Ronald Reagan and George H.W. Bush appointed Forbes Chairman of the bipartisan Board for International Broadcasting, where he oversaw the operation of Radio Free Europe and Radio Liberty. In 1996 and 2000, he campaigned for the Republican nomination for president, and he is a four-time winner of the Crystal Owl Award for his economic forecasts.

Forbes is the author of two books,¬ A New Birth of Freedom¬ and¬ Flat Tax Revolution: Using a Postcard to Abolish the IRS, both published by Regnery


James H. Goodnight, PhD

At the helm of the world's leading business intelligence software since the company's incorporation in 1976, Goodnight has overseen an unbroken chain of revenue growth ‚Ä“ a feat almost unheard of in the software industry.

SAS software was originally created by Goodnight and North Carolina State University colleagues to analyze agricultural-research data. Three decades later, it's doing things Goodnight never imagined in his days as a doctoral student in statistics.

Today, SAS is best known for sifting massive mountains of data for FORTUNE 500 companies and other organizations most people have heard of. With its unique business model (software licensed annually) and solid reputation for innovation (24 percent of 2006 revenues reinvested in R&D), SAS is among the world's largest privately owned software companies. SAS is also renowned for its corporate culture, which has made it a fixture on "Best Places to Work" lists (including¬ ¬ FORTUNE's).

Goodnight has also been an active speaker and participant at the World Economic Forum, where business and world leaders discuss such cross-boundary issues such as international standards, regulations and the global economic issues. In 2004, Harvard Business School named James H. Goodnight one of the "20th Century's Great American Business Leaders" for his three decades of leading a business that has changed the way Americans have lived, worked and interacted in the 20th century.

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Mikael Hagström
Executive Vice President Europe, Middle East and Africa, Asia Pacific

Mikael Hagström is the executive vice president of Europe, the Middle East, Africa (EMEA) and Asia Pacific for SAS, the leader in business intelligence software and services. Hagström is responsible for delivering revenue and managing operations in more than 50 countries with individual P&L (Profit and Loss) centers and nearly 4,000 employees.

An 18-year SAS veteran, Hagström has been responsible for most of the sales and operations for EMEA since he was named vice president of EMEA Sales in January 2005. His experience in growing business in emerging markets and identifying strong leadership to run the local operations has contributed to the consistent strong growth of the region.

From 1998 to 2000, as country manager of SAS Norway, Hagström restructured the office and led SAS Norway to record growth, doubling new sales each year for three years. Over the next few years, additional geographies and P&Ls were consistently added to his growing level of responsibilities. Hagström, who joined SAS Sweden in 1989, moved to the company's European headquarters in Heidelberg in 1993 where he was the head of sales support. He currently works from SAS Worldwide Headquarters in Cary, North Carolina.

Hagström is a member of the American Chamber of Commerce to the European Union (AmCham EU) Executive Council. He is a board member or head officer of 17 SAS subsidiaries, including SAS Software Limited, UK; SAS Institute Computer Software S.A., Greece; SAS Institute Sp. z.o.o., Poland; SAS Institute GmbH, Germany; and SAS Institute A/S, Denmark. He holds a Master of Science degree in Industrial Automation Engineering and Administration.


Gary Hamel
Professor and Director of the Management Innovation Lab
London Business School

FORTUNE¬ magazine labels Gary Hamel "the world's leading expert on business strategy."¬ The Economist¬ calls Hamel "the world's reigning strategy guru." Hamel's landmark books,¬ Leading the Revolution and Competing for the Future, have appeared on every management best-seller list and have been translated into more than 20 languages. The¬ Journal of Business Strategy¬ recently listed Hamel as one of the 20th¬ century's 25 most influential business thinkers, along with business pioneers such as Henry Ford and Bill Gates. Over the past 20 years, Hamel has authored 15 articles for the¬ Harvard Business Review¬ and is the most reprinted author in the Review's history. He has written for¬ The Wall Street Journal,FORTUNE,¬ The Financial Times¬ and many other business publications around the world.

Since 1983, Hamel has been on the faculty of the London Business School, where he is currently Visiting Professor of Strategic and International Management.

For 10 years, Hamel served as Chairman of Strategos, a company that helps its clients make innovation a way of life. With the goal of helping companies drive "innovation to the core," Strategos has trained tens of thousands of individuals around the world in the art of business innovation.

As a consultant and management educator, Hamel has worked for companies as diverse as General Electric, Nokia, Nestle, Shell, Best Buy, Procter & Gamble, 3M, IBM and Microsoft. His pioneering concepts ‚Ä“ such as strategic intent, core competence, industry revolution and corporate resilience ‚Ä“ have changed the practice of management in companies around the world. As one of the world's most sought-after management speakers, Hamel has addressed the¬ World Economic Forum, the¬ FORTUNE 500 Global Summit¬ and many other similarly prestigious gatherings.

At present, Hamel is leading an effort at the London Business School to build the world's first Management Innovation Lab. The lab is a pioneering attempt to create a setting in which progressive companies and world-renowned management scholars work together to co-create "tomorrow's best practices" today. The goal: dramatically accelerating the evolution of management knowledge and practice.

Hamel received his PhD from the University of Michigan and has held faculty appointments at the University of Michigan and Harvard Business School. He is a fellow of the¬ World Economic Forum¬ and serves on the editorial board of the¬ Strategic Management Journal. Hamel lives in Northern California.


Jeanne G. Harris
Director of Research
Accenture Institute for High Performance Business

Jeanne G. Harris is director of research and an executive research fellow at Accenture's Institute for High Performance Business where she leads research in the areas of information, technology and strategy. During her thirty years at Accenture, Harris has consulted to a wide variety of organizations in many different industries worldwide. She has led Accenture's business intelligence, analytics, performance management, knowledge management, and data warehousing consulting practices. She has worked extensively with clients seeking to improve their managerial information, decision-making, analytical and knowledge management capabilities.

Ms. Harris earned her master's degree in information science from the University of Illinois and a BA from Washington University in St. Louis. She has authored numerous book chapters and articles in leading management publications, including¬ MIT Sloan Management Review,¬ California Management Review, and¬ Optimize. Her research has been quoted extensively by the international business press, including the¬ Wall Street Journal, the¬ Financial Times, and¬ Nihon Keizai Shimbun.


S. RamadoraiCEO and Managing Director
TCS (TATA Consultancy Services)

Subramanium Ramadorai, Chief Executive Officer and Managing Director of TCS, has been associated with the company for the past 30 years. Joining as a trainee engineer, Ramadorai took over as CEO in 1996 and has been instrumental in building TCS into a US$3.02 billion global software and services company with a talent base of more than 75,000 associates, a geographical reach of 35 countries and an enviable client list that includes six of the top 10 FORTUNE Global 500¨ companies. Ramadorai has now set his sights on ensuring that TCS is among the global top 10 software companies by 2010.

He is a member of the Corporate Advisory Board at the University of Southern California's Marshall School of Business and is a Fellow of the Institute of Electrical and Electronics Engineers and of the Indian National Academy of Engineering.

In November 2006 Ernst & Young awarded Ramadorai the Entrepreneur Manager of the Year award. Computer Business Review recognized him as the sixth-most influential IT leader in the world in July 2006. In recognition of his commitment and dedication to the IT industry, he was awarded the Padma Bhushan, one of India's highest civilian honors, in January 2006. British Prime Minister Tony Blair presented Ramadorai with the UK Trade and Investment Special Recognition Award in September 2005 for TCS' exemplary contribution to India-UK economic ties.

His academic credentials include a bachelor's degree in physics from Delhi University and a bachelor's degree in electronics and telecommunications from the Indian Institute of Science, Bangalore, India. He has a master's degree in computer science from the University of California, Los Angeles. In 1993, Ramadorai attended the highly-rated Senior Executive Development Program at the Massachusetts Institute of Technology's Sloan School of Management


Paul Ormonde-James, Head of Business Intelligence
BUPA Australia

Paul Ormonde-James is the Head of Business Intelligence for one of the Worlds largest health service providers. He has a wealth of practical knowledge on the formulation and delivery of Business Intelligence from strategy, design, deployment and growth. He has added significant value to many organisations that need faster and more efficient decision making and especially in the area of cultural change in information management He is a strong speaker that never fails to deliver his message through facts and humour. He is very popular at conferences and offers real life perspective on Business iNtelligence in multi national corporations through to the small business



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